If you’re a business consultant, it can be very tempting to offer clients the widest possible range of services. After all, don’t they want to benefit from your whole gamut of expertise? Aren’t they looking for a one-stop shop that will fix all their problems?
If you’re trying to grow a consultancy business, it can take a lot of courage to stop doing stuff that has made you money in the past. It can feel risky to throw your eggs into one basket. And even if you do decide to focus, it can be hard to choose the right area to specialise in – let alone develop a strategy to successfully grow that service line.
But although specialising your business can feel like a bold step, it’s definitely one worth taking if you want to grow fast and far. Here’s why.
There are, of course, a few caveats. Specialisation alone is not enough to build a successful consulting business. It does matter what you specialise in, how compelling your proposition is and how effectively you deliver.
At The Nub we have a 30-point proposition checklist that we use to support our clients in making this critical decision. Here are a few helpful questions you should ask yourself:
You are also likely to face a few challenges, for example:
However, these are challenges worth working through. 94% of consulting businesses fail to break through the £5m revenue barrier. If you specialise, you have a real chance to achieve the sort of growth you’ve always hoped for.
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In the early days of growing your consulting business, you almost certainly personally sold and then delivered all the work. Indeed, you may still be doing that now.
Clip from ‘Proven Strategies to Grow your Consulting Business’ Marc Jantzen from the Nub talks about what you need to do to ensure your ‘sold margin’ is not eroded by the time it lands on the bottom line.
Following a workshop with Marc Jantzen at The Nub, Matt Davies (Consultancy Owner) shares how insightful he found the day, in particular the Nub framework for growth.
Chris talks about the benefit of understanding the key components of a successful consulting business.
Clip from ‘Proven Strategies to Grow your Consulting Business’ Marc Jantzen from the Nub talks about the impact and value of a pro-active referral strategy.
Marc Jantzen from the Nub talks about the importance of developing a proven methodology to deliver value to your clients.
Marc interviewed by James White. The interview exposes some pivotal moments in the Marc Jantzen’s business growth journey from zero to £10m and a successful sale to Capita.
Clip from ‘Proven Strategies to Grow your Consulting Business’ Marc Jantzen from the Nub talks about how consulting businesses looking for business growth earn the right to win.
Jill McMillan talks about the mindset shift that came about following attendance at a business growth workshop.
The internet is full of articles making wild and wonderful claims about how to grow your profits. Most of them ask you to buy an expensive piece of technology or totally disrupt your business model.
Clip from ‘Proven Strategies to Grow your Consulting Business’ Marc Jantzen from the Nub talks about ensuring your sales and operations team behave in the interests of the business as a whole.
Marc Jantzen, MD from The Nub interviewed by Julian Atherley.
Marc shares the mistakes he made along the journey to building his consulting business from zero to £10m.
Clip from ‘Proven Strategies to Grow Your Consulting Business’ Marc Jantzen from the Nub talks about developing your Unique Value Proposition.
Damian shares how valuable he found the day with Marc Jantzen from The Nub – Proven strategies to Grow Your Consulting Business.
Short clip from ‘Proven Strategies to Grow your Consulting Business’ on the most important thing you have at your disposal to achieve your goals.
If you’re a business consultant, it can be very tempting to offer clients the widest possible range of services.
For many entrepreneurs, their businesses are built upon intangible, intellectual property, which can be notoriously difficult to scale up. Daniel Priestly chats with Marc on how you can increase the value of such a business consistently, year on year.
Overcoming the most common challenges that owners of consulting business face.